Wednesday, 4 May 2011

How did you attract/address your audience?

GoAnimate.com: How Did You Attract/Address your Audience by whiteisaac15

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We learned that music plays a vital role in setting the overall tone of the film, so we included two contrasting pieces from royalty free websites which reflected both the home life in the early part of the film, then the busy and bustling nightlife of New York City in the second half. It also sounds catchy enough that younger audiences will enjoy it, enabling merchandising opportunities such as a soundtrack release to CD or iTunes download.


We also conducted a survey online directed at the film's target audience, asking them what their favourite film/s of this genre were. This helped us to decide what our target audience wanted to see on screen:


http://1.bp.blogspot.com/-XeIR5E7VT5Q/TcETW8Pam7I/AAAAAAAAACw/Nut-uW2exAI/s320/mediasurvey.jpg

I have also shown the opening to friends and family who were all impressed, even though my family weren't in the target audience showing that, if the rest of the film had been made beyond the opening, there would be potential for a more universal appeal across a variety of audiences. The general feedback suggested the music and ideas conveyed were excellent although the dialogue could have been improved to sound more dramatic, so if we could have another opportunity at a project like this we would focus on this by scripting the project carefully.

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